For items that would be retiring, Mattel added a Last Chance Corner to the website where shoppers could get these items at a discounted price. Here’s what this portion of the website looked like around 2001-2002: Items were separated by product line: The American Girls Collection, American Girl Today, and American Girl Gear. Scroll through […]
Although the American Girl website was available earlier in the 90s, the American Girl web store didn’t debut until late 1999. Here’s the homepage you would be greeted with when visiting the website in late 99: Below is what the store homepage looked like. View the screen capture to see the graphics: The home pages […]
In 1996, Pleasant Company released girl and doll sized T-shirts to celebrate their 10th anniversary. The shirts were white with black print that said “Proud to be an American Girl” with multi-colored stars around the words and a star dotting the “i”s and “!”. See this advertisement from the back cover of the Holiday 1996 […]
Take a look at the newly uploaded Gear for Spring 1999 catalogue for some fashion inspiration for Nicki and Isabel. Here are a few of my picks for Nicki’s style: And some of my picks for Isabel’s fashion: I can’t wait to see more pictures of the 90s collection! Less than a month until their […]